Marketing

SEO & SEM Specialist

Parramatta, New South Wales
Work Type: Full Time

Details:

Dymocks Education, owner of Dymocks Tutoring and Dymocks Training RTO ID 45981, is looking to be a leading provider of educational services to both children and adults. Our focus is to help improve learner's lives through education - if you'd like to work in a business with a purpose and help drive that forward, apply! 


We are looking for a talented and experienced SEO/SEM Specialist to join our team. The ideal candidate will have a proven track record of success in SEO and SEM and be passionate about contributing to the overall marketing strategy of Dymocks Education.

The primary responsibilities of this role include:

  • Conducting keyword research and analysis to optimise website content for search engines

  • Developing and implementing SEO strategies to improve website rankings and visibility

  • Managing pay-per-click advertising campaigns on platforms such as Google Ads and Facebook Ads

  • Managing social media marketing campaigns across various platforms (Facebook, Twitter, Instagram, LinkedIn)

  • Analysing website traffic and user behaviour using tools such as Google Analytics

  • Collaborating with content creators to develop and publish high-quality, optimised content

  • Working with the CEO to develop and execute the overall marketing strategy for Dymocks Education

  • Analysing competitor marketing strategies and adapting Dymocks Education's approach to stay relevant

  • Tracking key performance indicators (KPIs) such as purchase metrics (e.g., trials, enrolments), customer acquisition cost, and customer lifetime value. These KPIs are reviewed and adjusted annually.

Requirements:

  • Actual experience in SEO and SEM including demonstrated experience in operating both SEO and SEM campaigns

  • Proven track record of improving website rankings and increasing website traffic and leads

  • Strong knowledge of search engine algorithms and ranking factors

  • Experience managing PPC campaigns on Google Ads and Facebook Ads

  • Strong written and verbal communication skills

  • Strong analytical and problem-solving skills

  • Experience with social media platforms such as Facebook, Twitter, Instagram, and LinkedIn

  • Experience with generative AI copywriting tools is a plus

  • Bachelor's degree in Marketing, Communications, or a related field is desirable but not essential

If you are a creative and results-driven individual with a passion for digital marketing, we want to hear from you. Please submit your resume and cover letter for consideration.

Privacy

By applying for employment with Dymocks Education you consent to the collection and use of your personal information for the purpose of assessing your suitability for employment. Any personal information collected from you will be dealt with in accordance with Dymocks privacy policy which is accessible at: https://www.dymockstutoring.edu.au/privacy-policy


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